Category Archives : The Customer Discovery Matrix Book

Getting out of the building: where to find your ‘customers’

During the first LaunchPad Program one of our colleagues, Sasha Latypova of iCardiac gave a presentation on prospecting, which we call customer discovery. Here’s the deck she used during her presentation:     Sasha latypovaonprospectingforstartups from Martin Edic

The Lean Canvas: Our recommended worksheet for your Customer Discovery process

In the HTRLaunchPad we have been using the Business Model Canvas as a worksheet for recording the things you learn as you do customer discovery. However, we found that most of the important things were those found on the right side of the canvas. The left items were really operational issues. There is also a lack […]

Lean canvas worksheet for startups

Excerpt from The Customer Discovery Matrix: Who This Book Is For

Anything? Can we really claim to offer a methodology for starting anything? Yes. That’s our belief – our hypothesis – and this guide is our value proposition (lots more about these two concepts shortly). Our hypothesis is that all new initiatives have ‘customers’, and that you have to align your ideas with their needs very […]