Excerpts from the book | The Customer Discovery Matrix

Getting out of the building: where to find your ‘customers’

This entry was posted in Blog Conversations Customer Discovery Excerpts from the book Starting Things The Customer Discovery Matrix Book on August 6, 2014 by Martin Edic.

During the first LaunchPad Program one of our colleagues, Sasha Latypova of iCardiac gave a presentation on prospecting, which we call customer discovery. Here’s the deck she used during her presentation: Sasha latypovaonprospectingforstartups from Martin Edic

Excerpt from The Customer Discovery Matrix: Who This Book Is For

This entry was posted in Blog Excerpts from the book Starting Things The Customer Discovery Matrix Book on February 4, 2014 by Martin Edic.

Anything? Can we really claim to offer a methodology for starting anything? Yes. That’s our belief – our hypothesis – and this guide is our value proposition (lots more about these two concepts shortly). Our hypothesis is that all new initiatives have ‘customers’, and that you have to align your ideas with their needs very […]