Category Archives : Excerpts from the book

Getting out of the building: where to find your ‘customers’

During the first LaunchPad Program one of our colleagues, Sasha Latypova of iCardiac gave a presentation on prospecting, which we call customer discovery. Here’s the deck she used during her presentation:     Sasha latypovaonprospectingforstartups from Martin Edic

Excerpt from The Customer Discovery Matrix: Who This Book Is For

Anything? Can we really claim to offer a methodology for starting anything? Yes. That’s our belief – our hypothesis – and this guide is our value proposition (lots more about these two concepts shortly). Our hypothesis is that all new initiatives have ‘customers’, and that you have to align your ideas with their needs very […]