During the first LaunchPad Program one of our colleagues, Sasha Latypova of iCardiac gave a presentation on prospecting, which we call customer discovery. Here’s the deck she used during her presentation: Sasha latypovaonprospectingforstartups from Martin Edic
Why not?
In the HTRLaunchPad we have been using the Business Model Canvas as a worksheet for recording the things you learn as you do customer discovery. However, we found that most of the important things were those found on the right side of the canvas. The left items were really operational issues. There is also a lack […]
The headline of this post encapsulates the core idea of the Customer Discovery Matrix. You have an idea but you don’t know if it is valid. That’s not a speculative statement- you really don’t know, no matter what the idea is or who you are. It’s unproven. But you can test its validity and determine […]
Note: This post appeared originally on the HTRLaunchPad blog. We’re entering the fifth week of our twelve week program at the LaunchPad. As we experienced last year, many of our teams are opening up more questions than answers via their Customer Discovery process. Many are having a hard time getting people to talk to […]
There are an ever-increasing number of books about the lean startup process. You might call it a movement started by Steve Blank and Eric Ries and now being latched onto as the latest consulting gimmick by various business gurus. So why write another book? We had some very good reasons. First, unlike a lot of […]
