Author Bios: Martin Edic & Alex Zapesochny

Alex Zapesochny

Alex Zapesochny is an entrepreneur and attorney with a long history of involvement in public policy, politics and community development. As an entrepreneur, Alex was part of a small executive management team that guided Lenel Systems, one of Rochester, NY’s largest business success stories. The software company became one of the 40 fastest growing private companies in the country before it was sold for $440 million to United Technologies Corporation. Alex is currently co-founder and president of iCardiac Technologies, a company that has commercialized technologies from the University of Rochester and from Pfizer for most precisely identifying new medicines that may potentially have lethal cardiac side effects. iCardiac Technologies has regularly appeared on the Rochester Top 100 list (including at #5 in 2013), and was also named to the national Science Coalition 100 list identifying key U.S. companies based on university research. Alex is a member of the Founding Advisory Board of HTR LaunchPad, a Rochester-based software startup accelerator, a member of the Innovation & Entrepreneurship Working Group of the Finger Lakes Regional Economic Development Council, a Director at and was co-founder and executive director of an award-winning non-profit that expands the national registry of potential bone marrow and blood stem cell donors. Alex has been a frequent guest speaker at universities and industry meetings on the topics of entrepreneurship and law. He received an undergraduate degree from Cornell University, where he majored in Applied Economics, a law degree from American University and a Master’s in International Human Rights Law from the University of Oxford.


Martin Edic

Martin Edic is a writer and entrepreneur specializing in software marketing. He was co-founder of PowerTango Media, developers of one of the earliest data-driven content management systems and 24PageBooks, a publisher of concise ebooks. Martin has served as Director of Marketing for three Software as a Service Companies including BlueTie (collaboration software), Techrigy (social media monitoring) and CaterTrax (enterprise commercial food service software). As a writer Martin has authored eight books on business and design and one novel. He serves on the Advisory Board and teaching team of the High Tech Rochester (HTR) LaunchPad accelerator program and is a Director at He holds an English and Business degree from the SUNY at Brockport.