Welcome to the support and community site for our new book!

Customer Grass Cover copy


“Any new startup of any kind that talked to 150 people in their first three months would have a huge advantage over anyone who didn’t. And imagine if those 150 people were specifically targeted by their potential interest in what you are doing? You’d have an intense learning experience as you acquire knowledge, make changes, refine your ideas and align those ideas with real customer needs, all before you spend money and resources.

As simple as it sounds, The Customer Discovery Matrix shows you exactly how to do it and how to make it work.”